Matlock named one of the most searched UK holiday destinations

With its panoramic scenery, caverns, cable car, children’s theme park, and as many fish and chip shops as any seaside town, no wonder Matlock Bath is popular with tourists.

And it’s predicted to be even more of a draw this year with holidaymakers looking for a staycation in the UK while travel abroad remains restricted due to the pandemic.

Matlock and the more touristy Matlock Bath, a mile down the road, have been as been identified as one of this country’s most searched for smaller destinations by British people over the last year.

It comes in at number six after towns including Yorkshire resort Whitby, Cornish town St Ives, St Andrew’s in Scotland and Llandudno in Wales – and ranks as the highest non-coastal destination on the list.

Searches for Matlock over the last year have averaged 2,160 a month.

The research was carried out by Holidu, the search engine for holiday rentals, to determine which small UK towns and cities British people have been looking for in the last 12 months.

All towns with less than 20,000 inhabitants were considered for the study,

The ranking was drawn up using the average number of monthly searches on Google for the towns with the terms “what to do” and “things to do” to determine the most popular with holidaymakers.

Adrian Cunningham, who runs Glendon Bed and Breakfast in the town, said: “I’m really pleased to hear it.

“I’m biased but Matlock is a bit of a gem. We have the oldest national park in the country, Chatsworth and Haddon Hall are nearby are there’s some lovely walks.

“I feel after what we have been through people are going to be less likely to go to some of the towns and cities associated with tourism because of the density of the population.”

Mr Cunningham has often been surprised when some travellers, stopping off in Matlock on route to destinations further afield, are taken aback by charm of the area.

As well as the B&B, Mr Cunningham also owns a self-catering property next door with accommodation for 12 people.

“That is really busy. I think we have just two weekends left for the year,” he said. “It’s a slightly different story at the B&B though which at the moment has plenty of options for booking.

“From talking to people with self-catering properties this year is proving to be very very busy.



Matlock Bath illuminations
Matlock Bath illuminations

“I think a lot of people wanting to book a B&B leave it until nearer the time to book,” he added.

A spokeswoman for Holidu said only three percent of self-catering rentals are free in Matlock between May 15 and 22 and currently, for July, there’s eight per centre with vacancies.

“This shows that rentals in Matlock are almost fully booked for the next few months, with less than 10 percent of the rentals still available to book during summer,” she said.

What visitors can look forward to:

  • The Heights of Abraham cable car
  • Gulliver’s Kingdom theme park
  • Matlock Farm Park
  • Illuminated boats on the River Derwent
  • Peak District Lead Mining Museum
  • Hall Leys Park
  • Lover’s Walk
  • Aquarium and Hologram Museum
  • A journey on Peak Rail
  • Lots of fish and chip shops, ice cream and fine dining at Stones
  • Antique shops galore