On the Beach stops selling holidays until August 31
85 per cent of consumers don’t want to book travel to red or amber destinations, says agency
With its customers hesitant to book amber list destination beach holidays, online travel agency On the Beach has extended its off-sale period from June 30 to August 31.
The company released a statement, explaining that its data showed “a market-wide lack of appetite for booking amber destinations, as well as the likely loss of customer goodwill for holidays that might be booked only to be cancelled or re-arranged”.
According to the agency’s statement, 85 per cent of its consumers don’t want to book travel to red or amber destinations. However, the decision to pause holiday sales until the end of August is a temporary measure and up for review in line with the UK government’s next announcement on green, amber and red list countries.
On the Beach will ‘return to selling summer 2021 beach holidays as soon as there is more certainty that new holidays booked will take place without disruption or cancellation, and that the traffic light requirements can be managed by authorities and consumers alike.’
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