Peak District tourist board launches ‘Escape the Everyday’ campaign to boost holiday bookings
That’s the subject of a new campaign from Marketing Peak District & Derbyshire, which has launched a new ‘Escape the Everyday’ campaign, supported by funding from VisitEngland, to help local tourism and hospitality businesses recover from the Covid-19 pandemic.
Visitors are being encouraged to Escape the Everyday on a unique range of bookable experiences in the area as part of the £70,000 campaign, which aims to support the sector’s recovery by promoting short breaks and boosting visitor spend.
The campaign has kicked off with a short video and branded content across social media, digital display and radio advertising. The content also drives online ‘traffic’ to visitpeakdistrict.com/escape-the-everyday, where visitors can book a range of activities and experiences across the Peak District & Derbyshire.
Marketing Peak District & Derbyshire has worked with local tourism businesses to create engaging content for the campaign centred around the themes of ‘Discovery’, ‘Freedom to Explore’ and ‘Treat Yourself’.
Experiences include walking with alpacas, feeding lemurs at a local wildlife park, foraging for wild ingredients on a fine dining experience, short breaks at luxury spa hotels and enjoying a rock-climbing taster day in the Peak District National Park.
The campaign will target pre-school families and young couples and is funded by the VisitEngland Destination Management Organisations’ Recovery Marketing Fund, which supports recovery during the Covid-19 pandemic.Jo Dilley, Managing Director of Marketing Peak District & Derbyshire, said: “We’re delighted to launch our Escape the Everyday campaign to encourage visitors to book their holidays and experiences here in the Peak District & Derbyshire.
“We have an outstanding year-round tourism offer and we hope this campaign will inspire people to explore and discover all that we have to offer, following official guidance, whilst helping our £2.3 billion tourism industry to recover.
“From foraging and fine dining to e-bike experiences, there is so much to enjoy right across the Peak District & Derbyshire and now is the perfect time to escape the everyday and support local businesses on a short break.”
VisitEngland Director Andrew Stokes said: “Millions of jobs and local economies depend on tourism right across the country and the industry needs all of us to make sure it gets back on its feet. It is great to see the activity that Marketing Peak District & Derbyshire will be delivering locally, with support from VisitEngland funding and aligning with our national ‘Escape the Everyday’ campaign, to encourage more people to get out and discover the outstanding destinations and quality attractions here on our doorstep and to drive bookings.
“It will also support local businesses who have been working so hard to welcome visitors back safely, adapting and innovating to meet new ways of working and still providing a great visitor experience.”
- Ryobi BPL3620D 36V 2.0Ah Battery
RRP PRICE: £109.99SALE PRICE: £87.59YOU SAVE: £22.40 About this item Powerful 2.0Ah Lithium+ battery gives more power, longer runtimes and better […]
- Tramontina 22399/079 4 pcs Jumbo Steak Knife Set, Wood Handle
RRP PRICE: £19.99SALE PRICE: £13.87YOU SAVE: £6.12 Set contents – 4 steak knives 5″ Ergonomic handles made from high quality wood. Super-sharp […]
- Makita 197280-8 BL1850 Batterie 18V 5Ah Li-Ion Noir
SALE PRICE: £79.51YOU SAVE: £10.95 About this item This fits your . by entering your model number. LED battery fuel gauge indicator 45 minute […]
- PLANT IT GoGro Automatic Watering Systems Essential 4 Plant Kit – 15L Pots
RRP PRICE: £69.99SALE PRICE: £59.24YOU SAVE: £10.75 About this item Keeps your plants watered automatically No electricity required Simple to use […]