Brioche Pasquier offers family holiday prize with Minions promotion

The competition offers consumers the chance to win a family holiday to Universal Orlando Resort, as well as thousands of instant-win Minions prizes, running until 14 September across packs of Brioche Pasquier Brioche Rolls, Brioche Rolls with Chocolate Chip and Pitch Chocolate Filled, Pitch Choc Chip and new Pitch Bloc ‘o’ Choc.

Each promotional pack contains a sticker or a booklet printed with a unique code that directs consumer to a dedicated competition microsite to enter and find out instantly whether they have won one of thousands of Minions prizes, and to be automatically entered into the prize draw for a chance to win a family holiday for four to Universal Orlando Resort.

Every pack of Pitch will contain a sticker booklet featuring two Minions characters, with 16 to collect in total.

After collecting five unique codes, customers will be able to claim a free Minions poster, on which they can display their Minions character stickers.

The promotion will be supported by in-store and online shopper activity, sampling, digital poster advertising and TV advertising through Sky Adsmart.

The entry deadline for the Retail Industry Awards – which reward excellence across a raft of different categories – has been extended to to 11 June. Find everything you need to enter here.