Your holiday party needs these new M&M’s Ice Cream Holiday Fun Cups

If you are hosting a party this holiday season, you will want the newest frozen treat from M&M’s.

The M&M’s Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, a chocolate swirl and mixed with festive red and green M&M’S Minis.

According to Mars Wrigley, recent research indicates Americans do not view ice cream as only a summer treat – 48% of consumers admit to keeping ice cream in their freezer year-round, with nearly a quarter (22%) of ice cream sales occurring during the winter.

“We know that Americans enjoy ice cream all year round, not just during the warmer months, so we wanted to deliver something special to fans for the holidays,” said Jayesh Shah, Mars ice cream marketing director.

“This year, ice cream and M&M’S lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M’S Ice Cream Holiday Fun Cups.”

New M&M’S Ice Cream Holiday Fun Cups have already rolled out at retailers nationwide.

The M&M’s Ice Cream Holiday Fun Cups are filled with vanilla-flavored ice cream, a chocolate swirl and mixed with festive red and green M&M’S Minis.